I love F Cafe


Söhne & Partner Architekten 设计,位于奥地利维也纳市中心。巨大的屏幕墙连接着互联网,电视以及视频电话,这里不仅仅是一个咖啡馆,也是一个奢侈时尚的媒体中心。现代与传统之间的桥梁,都市繁华与古朴雅致之间微妙的平衡。


The first LOVE F CAFÉ is placed at the formerly most exclusive and prominent corner in Vienna – the “SIRK-corner”. The Café, owned by TV cannel Fashion-TV, is set in the middle of the broad entry into the traditional Viennese city center, succeeding in striking a bridge between modernity and tradition.

The idea of a corner entrance, inspired by a typical corner shop, was taken over and pursued. Does it seem more adapted and “Viennese” on the outside it becomes clear at entering the Café that it is not a typical local coffee house. The development of the room is done diagonally, which means that the major axis is located vis-à-vis to the corner entrance.

A large, elliptical arranged screening wall summarizes the space and separates the guestroom from the operation premises. By its extraordinary shape the wall provides an international flair, reminiscent of Piccadilly Circus in London, and suggests that this is not a normal coffee shop but the embodiment of a television channel. It is a tribute to Fashion-TV, which is although internationally regarded as trendsetter, less well known as an Austrian company.

In response to the large screen the entire ventilation systems and wiring are placed in an open ceiling system. The ceiling itself is dominated by Fashion-TV logos that work in different sizes and function as dark mirrored ceiling panels. To guarantee constant access to technology, every single ceiling element is to be taken down individually.

The panels reflect the images of the huge screening wall. The different arrangements and sizes of the panels rip the image of the projection in different sized frames, the logos simulate driving ice floe on the ceiling. It is this interesting effect of the broken reflection which predetermines the atmosphere in the room significantly.

The diamond logo of the TV channel is not only a key element in the ceiling design; it is also the determining pattern of the carpet. The subtle reminder of Fashion-TV is incorporated in the design of the Café as often as possible.

Based on the idea of a flagship store, all the furniture – designed by Fashion-TV – is for sale and therefore interchangeable. The place functions as a beautiful setting for the café which is also a showroom. Keeping this in mind, a worldwide expansion of LOVE F CAFÉ is made possible.

In addition to the huge screening wall there are four more flatscreens located in the café as well as various USB ports on the bar and the seating. By providing wireless internet the café transforms into a universal media space in which boundaries between interpersonal communications and via television, internet and telephone disappear. LOVE F CAFÉ is not only a coffee shop, it is also a place of bundled media presence and the extravagant embodiment of Fashion TV.


设计事务所 Söhne & Partner Architekten
地点 奥地利, 维也纳
面积 gross floor 180m2
摄影 Martin Aigner / www.mapics.at




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