该项目是由 dan pearlman Markenarchitektur GmbH 设计，位于德国慕尼黑。整体平面设计引领青年人的现代生活。
Karstadt, a department store steeped in tradition, is well on its way to becoming a modern marketplace for attractive brands: open, lively and urban.
dan pearlmans contribution to this new positioning involved designing the Young Fashion section. The concept consisted in creating a visual bracket for featuring a large selection of brands for young men and women.
Karstadt Young Fashion is an open, dynamic world that attracts young target groups and new lifestyle brands alike. Concrete, light/dark effects and the overall graphic design reflect the young lifestyle.
Materials like concrete, large-format tiling, strong color- and light-dark contrasts, neon lettering, and graphics reflect this young lifestyle.
Incorporating local landmarks in Munich and Leipzig stores creates a high level of identification and added identity. The new young world becomes part of the city, and the city part of the young world.
|面积||2 500 平方米|