卡尔施泰特概念店

I050_Karstadt_img_01.jpg

该项目是由 dan pearlman Markenarchitektur GmbH 设计,位于德国慕尼黑。整体平面设计引领青年人的现代生活。

以下是设计事务所提供的项目简介:

Karstadt, a department store steeped in tradition, is well on its way to becoming a modern marketplace for attractive brands: open, lively and urban.

dan pearlmans contribution to this new positioning involved designing the Young Fashion section. The concept consisted in creating a visual bracket for featuring a large selection of brands for young men and women.

Karstadt Young Fashion is an open, dynamic world that attracts young target groups and new lifestyle brands alike. Concrete, light/dark effects and the overall graphic design reflect the young lifestyle.

Materials like concrete, large-format tiling, strong color- and light-dark contrasts, neon lettering, and graphics reflect this young lifestyle.

Incorporating local landmarks in Munich and Leipzig stores creates a high level of identification and added identity. The new young world becomes part of the city, and the city part of the young world.

 

设计事务所 dan pearlman
地点 德国, 慕尼黑
项目设计师 Jenny Schmidt
面积 2 500 平方米
摄影 diephotodesigner.de

 

 

 

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目录: 室内, 商业
地点: 德国, 慕尼黑