该项目是由 dan pearlman Markenarchitektur GmbH 设计，位于德国。墙壁上的人字形图案拼花，天然石材地板和珍贵的家俱象征着高质量和代表品牌。设计师力图从各个方面体现 Marc O’Polo 品牌自由和独立的核心思想。
How do you create campus life in a store? For people all around the world the university doesn¡¯t represent a location but a lifestyle. The Campus shop concept developed by dan pearlman immediately transports everyone to the laid-back world of student life. High-quality natural stones, tarnished brass elements, and dark wooden surfaces of stained bog oak bring out the time-honoured charm of Ivy League universities. In addition, original vintage furniture and shag carpet make for a stylish interior.
In 2008 CAMPUS by Marc O¡¯Polo opened its second CAMPUS by Marc O¡¯Polo store on Koenigsallee in Duesseldorf, Germany. Since then there has been a rollout in other German cities.
In August 2007 the first store of CAMPUS by Marc O¡¯Polo opened in Centro, a huge shopping mall in the city of Oberhausen, Germany. It was celebrated and has proven to be a successful commencement of the new store design.
The distinct realization of the corporate design creates a unique basic concept of the CAMPUS by Marc O¡¯Polo stores.
The Corporate Identity Colours dark blue and gold characterize the entire spatial appearance of CAMPUS by Marc O¡¯Polo and create a cosy and sophisticated atmosphere.
The CAMPUS by Marc O¡¯Polo brand was founded in 1972 and since fall/winter 2006 is developed as an own and independent brand. The authenticity is reflected in vintage surfaces made of acid treated brass, an irregular structure of plaster as well as herringbone pattern parquet on the walls.
The natural stone floor and valuable furniture made from dark bog oak symbolize high quality and represent the brand.
The retail concept of the brand architects from dan pearlman works with quotes from the look, with the atmosphere, and with the university campus lifestyle. The modern and authentic design implements the focal idea of CAMPUS by Marc O¡¯Polo ¨C the feeling of freedom and independence.
The central lounge area in the store is arranged like a cosy shared apartment with stylish vintage furniture. It is complemented by typical objects from university life, such as pennants and trophies that become recognizable symbols of the brand.
The aim is to open regularly more stores and shop-in-shops. So far, next to the own store in Oberhausen, CAMPUS by Marc O’Polo is offered more and more in its own stores with the help of franchise holders and (retail partners). In the highly competitive business environment of Replay, Pepe, G-Star, and Diesel, the young sportswear brand represents itself with an attractive designed capacity and a shopfitting concept especially designed for CAMPUS by Marc O¡¯Polo. Both, the ladies and menswear are shown. The 220 sqm sales area of the CAMPUS by Marc O¡¯Polo stores invites customers to spend their time there and implements the traditional life on a campus in a casual and authentic way. The philosophy of CAMPUS by Marc O’Polo displays an authentic, athletic, humorous, confident, sexy, unconventional way as well as high quality and lives the life around campus with all its facets.