COEO – House of Good Deeds


该项目是由 dan pearlman Markenarchitektur GmbH 设计,位于德国柏林。COEO是一个关于消费的概念,同时建立企业社会责任的商业原则。不同的颜色标识不同的区域,“美善”成为项目主题。


“Combining beauty with goodness” was the motto for the opening on 19 November 2010 from the house of good deeds in Berlin. The new retail concept is a “pilot project” because it combines products from four different sectors under one roof: In addition to fair trade products and goods produced lovingly in workshops for people with disabilities, there are a generous selection of books and a café on more than 500 square meters which invite everyone to stay.

COEO is a store concept for sustainable consumption, which establishes the issue of corporate social responsibility to the principle of the business. The modern design and the architectural concept of the store divide the spacious retail space in four areas: In Good Community, Well done, Fair is good, and Good reading. Each of these four areas has its own colour.

Besides the entire retail design, dan pearlman developed the brand and its values, the brand name, the logo, the corporate design and the office equipment.


设计事务所 dan pearlman
地点 德国, 柏林
项目设计师 Marcus Fischer | Creative Director Brand Experience & Exhibition | Founder & Associate of dan pearlman
面积 524 平方米




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地点: 德国, 柏林