该项目是由 dan pearlman Markenarchitektur GmbH 设计，位于德国慕尼黑。设计师把握每一个细节，体现宝马品牌的活力与创新。
Dynamic frozen in space
BMW World is the adventure and delivery centre for the BMW brand. The company opted for a design by COOP HIMMELB(L)AU which particularly embodied the dynamism and innovation of the brand.
For dan pearlman and in cooperation with BMW, the objective was to fill this building with life and to integrate the brand’s strengths – innovation, emotion, precision, dynamism and aesthetics. Guests experience BMW as part of a greater exhibition of all vehicles. They sense the passion of motorbike riding and see technical and design-related topics communicated with feeling.
The horizon is our destination
Throughout all stages of the car exhibition – developed by dan pearlman – the guest experiences an emotional and dramaturgical presentation. »The car is the star« – the vehicles are displayed on stages assigned to thematic areas. Each theme is made intuitively accessible to the guests.
Exhibits are used to make technology and design-related themes interactively and intuitively accessible. Here, the pioneering spirit of BMW is in the air and perfection can be felt in every detail.
If sheer driving pleasure is essential to the BMW, for the BMW Motorcycle it epitomises a whole philosophy of life. dan pearlman unfolded an extensive study as part of the product and brand dramatisation. The solutions developed form a prestigious shop window for the brand: from the product experience to the communication of brand values and the embedding of motorcycles in emotional worlds.
|面积||2 700 平方米|