荷兰 Valkenswaard 时尚内衣店

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这是 COEN! 完成的一个内衣店的室内设计,位于荷兰。设计概念是传达用户的核心价值观:自信、性感、迷人和爱。高光泽的饰以花边样式的白色橱柜用以展示内衣,复杂的空间布局可以成为客户走秀的舞台,温暖的带有紫色灯光的试衣间则有着闺房般的感觉。

以下是设计事务所提供的项目简介:

How to put a product as exciting and seductive as lingerie in the market?

How do you present core values as confident, sexy, charming, successful and love?

The exclusive boutique with the provocative name ‘Secrets by Day’ faces this challenge while leaving enough space for good personal advice: the customer comes first. This retail concept has been designed by the team of COEN! and implemented in every detail. Selling by seduction….

Presenting lingerie accessibly and luxuriously? The appearance of the interior of this exclusive boutique provides the answer to the question. The latest lingerie collections are presented in a bright environment. Shown in high-gloss white cabinets with lace pattern. Making lingerie the seducing eye catcher. The sophisticated layout makes this space also a catwalk on client evenings.

The fitting rooms are situated in an intimate setting with warm purple light and soft carpeting. A kind of boudoir embracing you with attention. And when you leave the spacious dressing room you stand proudly in front of a mirrored wall saying “you are beautiful”.

Coen van Ham, creative director of COEN! says about the concept: “Seducing is so much more fun than selling. And then experience how much you sell! Our team has applied the beautiful art of seduction both literally and figuratively here.

The logo of Secrets by Day reveals the secret of the heart enclosed in a parenthesis. The use of colour translates white and purple as day and night. And the specially designed lace pattern supports the visual communication.

Wendy Roy, owner of Secrets by Day, summarized the collaboration as follows: “A designer can realize my dreams of a perfect boutique in a way that I never could. Everything is well thought-out and carried out in the total appearance. With this approach I can focus my attention on my clients… “

 

室内设计 COEN!
地点 荷兰
面积 floor 100 m2
摄影 © COEN!

 

 

 

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目录: 室内, 商业
地点: 荷兰